Be precise

Make sure you write good ads. Even though you do not pay for running the ad, but only when someone clicks on it, that does not mean you do not want people to click on it. That is the whole point and what you are wanting to happen.



Understand the idea
Calculate the benefit
Track effectiveness
Be precise
Choose keywords wisely
Investigate the company
Make use of the tools included
Target your market
Understand the 24/7 market
Don’t drop the ball on your end
Carry through and ask for the sale
Look for competitive pricing
Watch the competition
Use different formats
Promote one product
Use as many keywords as possible
Use call to action words
Edit as needed
Adjust bids often
Make sure campaigns are working
Have a clear goal
Do not create competing ads
Use unique URL’s
Research well before using
Make it good content
Take notes from top ads
Grab attention
Test new ideas
Look at what others are doing outside your market
Give it time